About Us

Element Lifestyle

The Origin

Element Lifestyle Co., also known as Element or ELMNT, is more than just a brand; it is a symbol of self-assurance, uniqueness, and subtle exclusivity.

We emphasizes mindset over age, making it suitable for people of all ages. It appeals to people who value purpose, presence, and the benefits of simplicity in day-to-day living.

What makes Element unique is not just how it looks but also the emotions it arouses. Wearing Element makes you stand out from the crowd in a subtle but powerful way. What makes it unique is that it is made to stand out. It radiates a different energy, one that represents self-worth, individuality, and confidence.

Element is for people who naturally attract attention but don't actively seek it out. For those who understand that authentic style is felt rather than loud.

More than just clothing; it embodies a lifestyle. It serves as a reminder that you are unique, valued, and deserving of recognition without needing to speak a word.

Where It All Began

Element Lifestyle Co. was founded by Urie Johnson, a young 21-year-old from Cebu, Philippines. What began as a humble idea fueled by passion and vision has developed into the thriving brand Element Lifestyle.

Urie has been building his reputation from a young age, not only as a brand owner but also as a singer-songwriter with officially released music on streaming platforms and as a social media personality. Through both music and fashion, he expresses his creativity, strategy, and artistry, which continue to inspire his journey.

With him is his close friend and co-founder, Kent Miasco. Together, they believe that teamwork can turn dreams into reality. Their shared vision is to uplift this generation with high-quality apparel and everyday essentials that reflect both style and substance.

The idea for ELMNT originated from recognizing that Cebu, as well as the Visayas and Mindanao, lack clothing brands that truly represent premium and luxury quality. With that, Urie set out not just to develop a brand, but to build something that could stand out, starting from Cebu with ambitions for global presence.

Founded in December 2025, Element Lifestyle Co. continues to grow with a focused mission: to deliver high-quality, premium fashion across the Philippines and eventually worldwide.

Driven by passion, creativity, and conviction in their vision, the ELMNT team keeps advancing trusting in the brand’s ability to leave its impact on the fashion industry.